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China's daily chemical industry, the top five technologies are leading the
From being fully suppressed by foreign investors to achieving differentiated
breakthroughs in market segments, the process of “recovering lost land” by Chinese
localized brands is not rapid but every step is exciting enough. The data shows that the
overall market share of localized daily brands in 2016 exceeded for the first time.
Foreign brands, although the current Chinese cosmetics market is still dominated by
foreign-funded enterprises, but in recent years, the market share of foreign brands has
declined year by year, and it has entered a bottleneck period. From 2012 to 2016, the
market share of P&G fell by 3.3%, and the market share of L'Oreal, Shiseido and Unilever
decreased by 0.3%, 0.5% and 0.9% respectively. On the contrary, domestic brands have
gradually emerged, the market share of skin care products increased by 13.2% to 20.1%,
and the market share of cosmetics increased by 8.8% to 14.3%.
The biggest driver of the rise of Chinese goods is the huge leap in the quality of local
brand products. Over the years, the awareness of innovation and the willingness to
control core technologies of local companies including Shanghai Jahwa and Polaiya are
increasing, and the investment in R&D has increased year by year. By 2017, R&D
investment of domestic and foreign brands has increased. The expense rate is already
very close. In 2017, domestic-funded brand Shanghai Jahwa's R&D investment accounted for
2.48%, and Polaiya was 2.29%. Although it is still lower than L'Oreal's R&D investment
of 3.82%, it is already higher than Estee Lauder's 1.51%.
With unremitting efforts, China Daily has broken the original technical
barriers and regained some of the right to speak in the world market. Today we have
taken stock of the top five advanced technologies in China in the daily chemical
01 hydroxyethyl urea synthesis technology
Hydroxyethyl urea, also known as hydroxyethyl urea, is a derivative of urea, a new,
humectant with outstanding advantages. It is currently used in a large number of
cosmetic moisturizers, mainly as a moisturizer or as a penetration aid. Because it
penetrates easily into the stratum corneum and increases the moisture content of the
skin, hydroxyethyl urea has excellent moisturizing and skin feel and is safe for the
skin and eyes. Many big-name cosmetics are used to replace glycerin, so that the skin
has a better feeling of use. In the raw material port, when the foreign supplier only
provides 50% water agent, more than 99% solid crystals have been achieved in China,
which is more stable and convenient for transportation, and the packaging is also more
02 hyaluronic acid extraction technology
The early cosmetic HA is mainly isolated from the cockscomb and has low purity. It
contains other mucopolysaccharides such as chondroitin sulfate and more protein and
nucleic acid. The production cost is high, which limits its widespread use. In the
1990s, China began to ferment HA production. Currently, HA used in the cosmetics
industry is mainly produced by microbial fermentation. The production of HA by
fermentation method is not limited by animal raw materials, the cost is low, and it is
easy to be industrialized on a large scale, and the product has high purity. Hua Xi Bio,
the first drafter of the industry standard for sodium hyaluronate in China, has firmly
controlled most of the world's markets. In addition to meeting domestic demand, it has
also exported to the United States, Japan, South Korea, Europe and other countries and
03 Biological Fermentation Technology
As the cosmetics industry officially entered the 4.0 era,
bio-fermentation, a technology that is no stranger to everyone, began to enter the
consumer's field of vision with the “new face” of the cosmetics industry.Unlike
traditional skin care chemical addition and anti-corrosion systems, bio-skin care uses a
one-stop closed sterile production, using 100% plant + yeast to ensure product safety.
Not only that, biological skin care uses microbial fermentation to process raw materials
such as ganoderma lucidum, ginseng, black peony, rose, rice, etc. The various enzymes
produced by microorganisms degrade the macromolecular effective substances in the raw
materials into small molecule effective substances that are easily absorbed by the skin.
Thereby increasing the utilization rate of the active ingredient.
After low temperature fermentation, it not only maintains the most natural part of the
plant itself and the natural ingredients. In addition, the decomposition of
microorganisms can decompose toxic substances, or modify the toxic components of toxic
substances in the medicinal materials to reduce or eliminate the toxicity.
At present, Shanghai Quanli Bio has broken through the original cosmetic oil-in-water or
water-in-oil system, and has made true no-addition (fragrance, anti-corrosion, animal
fat, etc.) cosmetics through bio-fermentation technology, and has achieved mass
production. The world's leading position.
04 surfactant testing technology
The International Organization for Standardization ISO/TC91 Surfactant Subcommittee's
business area is "Classification, terminology, use of surfactants, mixtures containing
one or more surfactants, with or without traditional soap ingredients and detergent
formulations. Standardization of sampling, physical, chemical or other test methods,
definitions, etc., China is a voting member of ISO/TC91, and China National Institute of
Chemical Industry is an ISO/TC91 domestic counterpart. ISO/TC91 has now formulated and
issued 75 international standards, which are all developed by developed countries such
as Europe. However, China has always lacked the right to speak in the formulation of
international standards, and it has only been passively voting for many years.
In 2014, this situation was broken. Two ISO international standards ISO/FD IS 17293-1,
“Surface Active Agents – Halogenated Acetic Acid (Salt) Residues in Surfactants, led by
China National Institute of Chemical Industry Determination - Part 1 High Performance
Liquid Chromatography" and ISO/FD IS17293-2 "Surfactants - Determination of Halogenated
Acetic Acid (Salt) Residues in Surfactants - Part 2 Ion Chromatography" by ISO /TC91
final international standard version draft FD IS stage vote, officially become an
The two international standards FD IS vote marks that China's surfactant
and detergent industry has continued to grow after decades of continuous development,
breaking through the dominance of developed countries in the development of
international standards in this field, enabling China to obtain The right to speak in
the development of international standards. The drafting of the International Standard
for Surfactant Test Methods led by China National Chemical Institute proves that China
National Chemical Institute has the leading ability in the field of surfactant testing.
05 sawtooth anti-counterfeiting technology
In the past few decades, counterfeit goods have always been a pain point
for China's manufacturing industry, and many aspects of regulatory investment have not
been able to curb the rise of counterfeit goods.
According to a June 2017 report by the European Union Customs and Intellectual Property
Organization, 86% of the world's fakes come from China and Hong Kong. The report also
shows that from 2013 to 2017, global trade from China's counterfeit goods showed an